Client: Dyson's Airwrap

Insight: When people want to finish giving themselves a distinctive and perfect hairstyle with a curling iron before going to work, school or attending some important occasions. But they usually can't finish it in a short time by using one curling iron, they need to wait for the curling iron to warm up, and different curling irons may be used for different styles.

Big idea: One tool, endless styple

Art Director: Anrui Zhang