BestBuy Bnb

Target Audience: People who crave discovery inside one-of-a-kind, interactive tech experiences

Problem From Brief: Needs fresh ways to remind people that Best Buy is the place where people can reconnect with their curiosity and where innovation feels exciting again.

Specific Problem: Some products can't be tried out inside stores.

Insight: You can't tell in store how some products work in the real world. 

Big Idea: An Airbnb designed for exploring all the products you can’t use at the store.