“its a walk, not a sprint.”
Problem: Crosswalk timers are fixed and have poor visibility. Those with mobility issues and low vision often don't have enough time to cross, creating safety risks and anxiety.
Audience: Those with Low Vision or Mobility Issues
Solution: Make pedestrians seen in crosswalks so crossing time can be adjusted based on their needs.
Brand: Sony
Singleboard
Traffic Light
LED Light
Google Map Partnership
Adaptive Crosswalk App
Art Director: Anrui Zhang
Copyrwriter: Ridley Thomas