“its a walk, not a sprint.”

Problem: Crosswalk timers are fixed and have poor visibility. Those with mobility issues and low vision often don't have enough time to cross, creating safety risks and anxiety.

Audience: Those with Low Vision or Mobility Issues

Solution: Make pedestrians seen in crosswalks so crossing time can be adjusted based on their needs.

Brand: Sony 

Singleboard

Traffic Light

LED Light

Google Map Partnership

Adaptive Crosswalk App

Art Director: Anrui Zhang

Copyrwriter: Ridley Thomas

Previous
Previous

BestBuy Bnb

Next
Next

Stanley Water Bottle