EDUCATION BACKGROUND

Syracuse University                                                                                                  Syracuse, NY

BS (Major: Advertising; Minor: Retail Management)                   Sept.2022-Expected May. 2026

Current GPA: 3.531/4.0

Core Courses: Portfolio I ,II&III; Communications and Society; Introductory Macroeconomics; Advertising Research & Planning; Probability and Statistics for the Liberal Arts I.

Honor: Dean’s List Spring 2023; Dean’s List Fall 2024; Dean’s List Spring 2025

INTERNSHIP EXPERIENCE

First Year Seminar (FYS 101)                                                                                 Syracuse, NY

Peer Leader/Co-Instructor,  Course Instructor: David Peterson                  Aug.2025- Dec.2025

● Applied my knowledge of advertising to design visual learning materials in Photoshop, clearly presenting course themes and campus resources to students.

● Assisted David in designing classroom guidance methods for interest-based grouping and collaborative tasks, helping freshmen rapidly build social networks through interaction.

● Collected and analyzed feedback from students' post-class assignment sheets, collaborating with David to dynamically optimize the teaching plan.

Beijing 798 Culture and Technology Co., Ltd                                                            Beijing

Internship at Brand Promotion Department                                                    Jun.2025- Aug.2025

● Utilized Canva，Photoshop platform templates, and generated theme images by ChatGPT, Midjourney to create promotional posters for various themed days.

● Posted exhibition announcements on diverse social media platforms tailored to the needs of each exhibit.

● Designed recommended visit plans for different groups of 798 Art Zone visitors to enhance the zone's brand awareness.

JD Retail                                                                                                                             Beijing

Internship at Consumer Products Division                                                    Jun.2024- Aug.2024

● Conducted the on-site setup and orientation for three themed event days.

● Cooperated with marketing colleagues to launch the Jingdong Pet offline bazaar project.

● Completed the post-event video scripting and video editing tasks.

● Collaborated with the production department for new product development.

Bright Day Bakery Promotion Project                                                             Chapel Hill, NC

Internship at Marketing Department                                                               Jun.2022-Aug.2022

● Worked with team members to design quarterly ads, new product posters, and seasonal menu.

● Planned offline promotions for the store and weekend-themed events.

● Recorded and summarized customer feedback on products.

● Collaborated with the production department for new product development.